Who we are
Brilliant Beginnings is a non-profit professional surrogacy agency based in the UK, which supports intended parents, surrogates and professionals.
We create change to make families possible.
Our approach
We are dedicated to ethical UK and international surrogacy based on strong relationships, honesty and transparency.
We are non-profit which means our service is free to surrogates and our costs are charged to intended parents on a non-profit basis.
Brilliant Beginnings guides our teams through every step, providing exceptional care to keep surrogates and intended parents protected and supported, and to safeguard the welfare of the child at the heart of every surrogacy journey.


Our story
Our founders are Helen Prosser and Natalie Gamble, whose long experience as surrogacy experts with NGA Law had made them acutely aware of the vulnerability of informal UK surrogacy arrangements and the difficulties experienced by UK parents going overseas for surrogacy. They wanted to provide professional support which would enable safe ethical surrogacy.
They founded Brilliant Beginnings in 2013 to offer a fully-managed surrogacy service for the first time in the UK. Their vision was to underpin the relationship-based ethos of UK surrogacy with stronger safeguards, and to help UK parents navigate ethical international surrogacy more smoothly.
Our team
We have grown into an established close-knit team, with a range of relevant professional and personal experience, including parents through surrogacy and donation and Brilliant Surrogates who have completed their own surrogacy journeys. We are all adamant about setting the highest standard for UK and international surrogacy and delivering our service with integrity, care and kindess.

How we make a difference
Campaigning
We are at the forefront of campaigning for UK surrogacy law reform, and have won many important legal changes.
Education and awareness
We work with government and leading organisations, conduct research and speak at events and in the media.
Surrogacy law reform
We are calling for UK and international surrogacy law which properly recognises ethical surrogacy and includes all family forms.
Our events
We regularly hold our own events and attend other people’s as expert speakers. Come and meet us in person.

Free Online Event: US Surrogacy: Why your agency matters – 4th April 22
We hosted a free event on US surrogacy and why your agency matters, with speakers from Brilliant Beginnings and US agency ConceiveAbilities. Watch the recording here.

First Surrogate Retreat of 2022
We hosted our first surrogate retreat of 2022. Held online, we were able to get together a great group from our surrogate community.
Still have questions?
We are here to help however we can.